When Brands Go Wrong: The Most Bizarre Brand Extensions Ever

Hey mom, what are we having for dinner tonight?

Colgate Lasagna, son!

Weird, isnt it?

Of course, a toothpaste brand making food is a bit strange brand association, but the fact that it was lasagna made it even more bizarre. In 80's, Colgate decided to try its hand at the food industry by launching a line of frozen dinners. Needless to say, the line was not successful, and Colgate quickly withdrew from the food industry.

Lets dig a little deep,

KFC, a fast-food chain known for its finger lickin’ fried chicken , has released an interesting product, Scented Candles. The candle was part of a marketing campaign aimed at die-hard KFC fans, but it quickly became a viral sensation. While some people enjoyed the smell of the candle, others have found it nauseating.

God! I wish my room smells like fried chicken all the time.

No, I don’t.

Burger King Japan launched a limited edition perfume called ‘Flame Grilled Fragrance.” The perfume was designed to smell like a freshly grilled Whopper burger. The idea of a fast-food chain creating was also a bit strange, isnt’it? Similarly, Harley Davidson also released a line of perfumes aimed at women. One of the scents, called “Harley Davidson Hot Road,” was described as “a mysterious and tempting aroma that combines spices with sweet fruits.” While the line was marketed towards women, it failed to attract Harley Davidson’s core customer base, and the line was eventually discontinued.

Over the years, many brands have tried to expand their reach beyond their core products and venture into new markets. Some of these brand extensions have been successful, while others have failed miserably. In some cases, these extensions have been downright bizarre, leaving consumers scratching their heads in confusion.

Brand extensions can be a great way for companies to expand their reach and increase their profits. However, some extensions are just too weird to work. From Colgate Lasagna to KFC scented candles, these brand extensions are some of the strangest we’ve ever seen. We can only hope that companies think twice before launching products like these in the future.

Well, what do you think about these brand extensions?