Myntra’s AI Stylist: A Game-Changer for Online Fashion Shopping in India
You hear Myntra, you think of this letter ‘M’ and colors, don’t you?
Myntra, one of India’s leading online fashion platforms, has been using AI (artificial intelligence) to enhance its customer experience and business performance. Few months ago, Myntra launched a new feature using AI called ‘My Stylist’, which is an assistant that recommends complete shoppable looks to its users.
How does ‘My Stylist’ work?
‘My Stylist’ leverages AI algorithms, deep convolutional neural networks, and a trained Bi-LTSM model, expanding the dataset from Myntra’s catalog. The feature can be accessed through the floating action button or ‘M-Explore’ on the homepage of the app. Once the user clicks on it, it recommends outfits from 4.5 lakh styles from fashion and lifestyle categories, based on four different factors:
- Images of clothes from their offline wardrobes
- Their purchase history on the app
- Their browsing history on the app
- The trending, popular outfits on the platform
‘My Stylist’ is a feature that provides real-time outfit recommendations, accessories, and footwear suggestions that match the user’s style preferences.
It is scalable, automated, customizable, and delivers real-time results that suit the user’s taste and budget.
It increases customer satisfaction and loyalty by making shopping more convenient, fun, and engaging.
It boosts sales and revenue by increasing conversion rates, basket size, and repeat purchases.
It reduces returns and exchanges by helping customers make informed and confident decisions.
It enhances Myntra’s brand image and reputation as a leader in online fashion and technology innovation.
In the future, ‘My Stylist’ will offer recommendations from Myntra’s expansive fashion and lifestyle offerings, with an increased number of styles to be added soon. In its subsequent phases, the feature will also include elements like ‘Your Digital Wardrobe’ and ‘Save the Look’, along with additional customizable user options that consider factors like trends, age, gender, body type, and personal style to take the shopping experience a notch higher.
‘My Stylist’ is not the only AI initiative by Myntra. The company has been integrating AI into its operations in various ways, such as using generative AI chatbot ChatGPT for better product discovery, launching MyFashionGPT for conversational search, and creating Maya, its first virtual fashion influencer.
What do you think about the Myntra’s AI?
